Top Salesforce Automotive Apps

Introduction: Exploring the Best Salesforce Apps for Automotive Cloud

Salesforce is a dynamic platform that serves various industries with its flexibility and extensive range of tools, enabling companies to tailor their Salesforce experience to fit their specific needs. The automotive industry, with its complex and multifaceted operations, can benefit significantly from the features of Salesforce. This not only streamlines their internal processes but also enhances their external customer interactions.

The platform provides specialized applications that manage all aspects of operations, ranging from Salesforce sales and marketing apps to Salesforce inventory management apps. It offers a comprehensive solution that integrates these functions into a unified, seamless system. Automotive businesses, whether large dealerships or small service providers, can leverage these apps to drive efficiency and growth.

For example, a dealership could integrate Salesforce automotive applications with their existing CRM system to track customer interactions, monitor vehicle inventory, and automate marketing campaigns. By connecting these tools, the dealership can ensure that sales representatives have real-time access to customer data, allowing them to provide personalized service that meets each customer’s needs.

In this article, we will explore some of the top-rated automotive apps available on Salesforce AppExchange. Our selection is based on user feedback, average ratings, number of reviews, and personal judgment. Whether you are looking to enhance your sales processes, improve customer engagement, or gain deeper insights into your operations, these Salesforce automotive apps offer the tools you need to succeed.

Join us as we delve into the world of Salesforce automotive cloud solutions and discover how they can transform your business, leading to greater efficiency, reduced operational costs, and an unparalleled customer experience.

In the following sections, we will examine a selection of Salesforce automotive applications that have been chosen for their relevance to the automotive industry’s needs. These applications range from comprehensive dealership management systems like DealerTeam’s DMS, which integrates sales, service, parts, and accounting, to specialized tools such as iVendi’s Vehicle Finance, which streamlines multi-lender finance journeys directly within Salesforce.

#1 Dealership Management System (DMS) by DealerTeam

Overview:

Dealership Management System (DMS) by DealerTeam is a comprehensive, cloud-based solution tailored to streamline every facet of automotive dealership operations. Built natively on Salesforce, it seamlessly connects sales, service, parts, and accounting departments to enhance the customer experience, gain control over data, and empower real-time decision-making with robust analytics.

Key Features:

•        Comprehensive Sales Management:

Offers automotive management tools, internet lead management (ADF), call tracking, follow-up workflows, deal structuring with rate calculators, taxes, and automated forms. Streamlines appraisals with VIN decoding and simplifies trade-ins.

•        Integrated Service Operations:

Features vehicle reconditioning, service repair orders, job lines, op codes, and an electronic technician interface. Includes a flexible service and appointment scheduler to optimize workflow.

•        Advanced Parts Management:

Provides global inventory control, parts masters and kits, purchase orders, and detailed reporting metrics. Enhances efficiency in parts management with physical cycles and stock control.

•        Automotive Accounting Integration:

Implements schedule-based automotive accounting with a full-featured general ledger, accounts payable and receivable, and daily operating control for comprehensive financial oversight.

Benefits for Automotive Businesses:

•        Streamlined Operations:

Unifies all departments into a single platform, improving communication and operational efficiency across the dealership.

•      Enhanced Customer Experience:

Delivers consistent, transparent service, building trust and boosting customer satisfaction throughout the sales and service journey.

•        Data-Driven Decisions:

Leverages real-time analytics to provide insights, enabling informed decisions that drive performance and profitability.

Pricing: Starting at $150 USD/user/month for Full Users. Tech users are priced at $75 USD/user/month. The Accounting Add-On is available at $125 USD/user/month. Free trial available for 30 days. Discounts are available for nonprofits and may be applied based on user count, contract length, and payment terms.

Rating: 5.0 (16+ reviews) ⭐⭐⭐⭐⭐

Link: Dealership Management System (DMS) on AppExchange

Additional Information:

Ideal for automotive dealerships seeking a unified management solution to optimize operations. DealerTeam’s DMS is especially beneficial for those aiming to enhance internal efficiencies, improve customer engagement, and harness real-time analytics for strategic decision-making across sales, service, parts, and accounting departments.

#2 Sparkhaus – Automotive Management by Sparkhaus

Overview:

Sparkhaus – Automotive Management is a comprehensive cloud-based sales platform designed specifically for automotive dealerships. Built on the trusted Salesforce Lightning Platform, it unifies the entire sales funnel into a clean, visual dashboard. From initial contact to final sale, Sparkhaus streamlines the sales process, enabling dealerships to make informed decisions in real-time, increase sales, and enhance ROI.

Key Features:

•        Unified Sales Funnel Dashboard:

Offers a complete view of the sales process from A to Z, allowing sales teams to handle every aspect efficiently within a single platform.

•        Enterprise View Across Dealerships:

Provides a unique, consolidated view of all dealership locations, facilitating fast, accurate, and effective business decisions.

•        SMS & Instant Chat Communication:

Enables customer interactions via SMS text and offers instant chat between sales, marketing, and service staff to improve internal communication.

•        Desking & Configurator:

Includes a car configurator with pricing, all-in proposal generator, instant credit reports, and major bureau support to save time and maximize sales.

Benefits for Automotive Businesses:

•        Enhanced Customer Engagement:

Interact seamlessly with customers through SMS and personalized communications, improving satisfaction and loyalty.

•        Improved Decision-Making:

Real-time analytics empower dealerships to strategize effectively and make timely decisions that boost performance.

•        Increased Efficiency:

Streamlines operations with features like instant chat and phone system integration, enhancing productivity across departments.

Pricing: From $120 USD/user/month.

Rating: 5.0 (4+ reviews) ⭐⭐⭐⭐⭐

Link: Sparkhaus – Automotive Management on AppExchange

Additional Information:

Sparkhaus is ideal for automotive dealerships aiming to connect sales, service, marketing, and IT within a single, unified platform. It’s particularly beneficial for businesses looking to leverage real-time data to make informed decisions, enhance customer engagement, and stay ahead of the competition with a comprehensive, cloud-based solution.

#3 Vehicle Finance From iVendi by iVendi Limited

Overview:

Vehicle Finance from iVendi seamlessly integrates automotive finance technology into the Salesforce platform, empowering automotive retailers to manage a multi-lender finance journey directly within Salesforce. This integration eliminates the need to log into multiple systems, saving time and reducing errors. By unlocking the power of automotive finance technology, businesses can access customized financing options, personalized quotes, eligibility checks, and manage financing applications – all within the customer contact record.

Key Features:

•        Seamless Multi-Lender Integration:

Integrate a comprehensive multi-lender finance journey into Salesforce, allowing efficient management of financing options without leaving the platform.

•        Personalized Financing Tools:

Access customized financing options, generate personalized quotes, perform eligibility checks, and progress finance applications directly within the customer contact record.

•        Enhanced Productivity:

Enable e-commerce capabilities, increase productivity, accelerate sales processes, and improve customer experiences.

Benefits for Automotive Businesses:

•        Increased Efficiency:

Eliminate the need to rekey information across multiple systems, reducing errors and saving valuable time.

•        Improved Customer Experience:

Provide transparent, personalized financing options, enhancing customer satisfaction and driving conversion rates.

•        Streamlined Sales Process:

Accelerate sales processes with real-time data and integrated finance tools, leading to increased profitability.

Pricing: Vehicle Finance is available from $10 USD/rooftop/month. Paid Add-On Required: to utilize this solution, you must purchase a product or service external to Salesforce.

Rating: No reviews yet.

Link: Vehicle Finance from iVendi on AppExchange

Additional Information:

Ideal for automotive dealerships, manufacturers, and finance partners aiming to enhance their vehicle finance journey within Salesforce. iVendi’s integration is particularly beneficial for businesses seeking to connect online and showroom sales processes, placing finance at the heart of the buying journey with a focus on transparency and personalization. By harnessing iVendi’s finance Salesforce solution for automotive industry directly from your CRM, you can drive conversion, improve customer satisfaction, and make buying and selling vehicles easier for everyone involved.

#4 Commercial Intelligence Management for OE Suppliers by Tohoom

Overview:

Commercial Intelligence Management (CIM) by Tohoom is a comprehensive solution designed to empower Original Equipment Suppliers in Automotive, Aerospace & Defense, and High-Tech industries. It focuses on cost reduction and operational excellence by streamlining resources and enhancing collaborative business processes.

Key Features:

•        Cost Reduction:

Streamlines resources and automates business processes to achieve optimal efficiency and significant cost savings.

•        Strategic Resource Allocation:

Identifies and invests in the most profitable programs, managing future challenges collaboratively across all functions with holistic Key Stakeholder Management.

•        Informed Decision-Making:

Improves access to high-quality information about commercial relations, enabling better, data-driven decisions.

•        Low Total Cost of Ownership:

Offers a cost-effective subscription model with rapid deployment and outsourced system management to decrease total ownership costs.

Benefits for Automotive Businesses:

•        Enhanced Efficiency:

Automates core business processes, reducing operational costs and increasing productivity.

•        Improved Collaboration:

Fosters cross-functional collaboration by unifying commercial relations processes, leading to a unified source of truth.

•        Real-Time Insights:

Provides prebuilt analytics for effective management of commercial intelligence in real time.

Pricing: From $1,799 USD/user/year.

Rating: 5.0 (9+ reviews) ⭐⭐⭐⭐⭐

Link: Commercial Intelligence Management for OE Suppliers on AppExchange

Additional Information:

Ideal for Original Equipment Suppliers in Automotive, Aerospace & Defense, and High-Tech sectors aiming to navigate complex market challenges. Tohoom’s CIM is especially beneficial for businesses seeking to enhance operational excellence, reduce costs, and improve decision-making through real-time data and collaborative processes.

#5 GetAUTO by Feasa APP DEV

Overview:

GetAUTO by Feasa APP DEV is a powerful Salesforce app that seamlessly connects automotive businesses to the Salesforce ecosystem. It eliminates manual data entry by automating the integration of sales and administrative data, enhancing both Customer 360 and Vehicle 360 views. With advanced search and matching capabilities, GetAUTO allows your team to focus on customer needs instead of data entry.

Key Features:

•        Seamless Automation:

Replaces double keying by automating data transfer, saving time and reducing errors for sales and admin teams.

•        Expanding Partner Integrations:

Integrates with a growing list of partners, including Keyloop Customer, Keyloop Vehicle (AutoLine, DRIVE), Autotrader, RTC Aftersales, Marketing Delivery, MOT, Auto Protect, CarGurus, and more.

•        Continuous Improvement Built-In:

Regularly updates key adaptors to ensure maximum value and compatibility with Salesforce, keeping your integrations current across the automotive ecosystem.

Benefits for Automotive Businesses:

•        Increased Efficiency:

Frees up teams to focus on customer engagement by automating tedious data entry tasks.

•        Enhanced Data Accuracy:

Reduces errors associated with manual entry, ensuring reliable and up-to-date information.

•        Improved Decision-Making:

Provides a unified view of customer and vehicle data, enabling better business decisions.

Pricing: From £10 GBP (≈12.6 USD)/company/month.

Rating: 5.0 (4+ reviews) ⭐⭐⭐⭐⭐

Link: GetAUTO on AppExchange

Additional Information:

GetAUTO is ideal for automotive retailers, OEM manufacturers, and dealerships looking to integrate their existing systems with Salesforce. It’s particularly beneficial for businesses aiming to improve efficiency and data accuracy by automating data transfer between systems, allowing teams to concentrate on customer relationships and sales growth.

#6 Otonomo by Otonomo

Overview:

Otonomo is a robust data platform that seamlessly integrates with Salesforce to provide comprehensive vehicle data management. Designed for businesses managing fleets, it leverages data from connected and electric vehicles to optimize operations. Otonomo helps reduce fleet management costs, automate alerts, and maintain vehicle management system using Salesforce environment.

Key Features:

•        Seamless Salesforce Integration:

Out-of-the-box integration with Salesforce allows immediate access to embedded vehicle data without complex setup.

•        Comprehensive Vehicle Management:

Easily manage vehicle status, maintenance milestones, and alerts directly within Salesforce for full visibility across your fleet.

•        Insightful Reports and Dashboards:

Access detailed reports, dashboards, and maps delivering actionable insights to inform your business decisions.

Benefits for Automotive Businesses:

•        Cost Reduction:

Utilize real-time vehicle data to reduce fleet management costs and optimize resource allocation.

•        Enhanced Efficiency:

Automate alerts and maintenance scheduling to maintain vehicle assets and minimize downtime.

•        Improved Decision-Making:

Leverage actionable insights to make informed strategic and operational decisions.

Pricing: From $1.16 USD/vehicle/month. From 50 to 50,000+ vehicles per company per month. Discounts are available for nonprofits.

Rating: 5.0 (3+ reviews) ⭐⭐⭐⭐⭐

Link: Otonomo on AppExchange

Additional Information:

Ideal for businesses managing fleets, including automotive dealers, car leasing, rental and subscription companies, fleet-focused companies, vehicle insurance providers, and smart city solutions. Otonomo is especially beneficial for those seeking to harness data from connected and electric vehicles to drive growth, optimize operations, and maintain vehicle assets efficiently.

#7 Xotigo Automotive Supplier Sales Management Suite by Xotigo GmbH

Overview:

Xotigo’s Automotive Supplier Sales Management Suite is a comprehensive solution designed specifically for automotive suppliers. It transforms sales teams and processes into intelligent, high-performing units by providing mission-critical insights, enabling better results and increased margins in a competitive industry.

Key Features:

•        Opportunity Management with Market Insights:

Steer new business opportunities to success using best-practice processes, integrating vehicle, engine, or powertrain market data from sources like S&P IHS Markit and GlobalData LMC Auto.

•        Sales Contract & Pricing Management:

Enhance contract performance with transparency into contract versus forecast versus actual volumes and revenues. Simplify pricing with clarity on productivity, material commodity, and exchange rate components.

•        Claim & Change Management:

Automate insights into potential claims due to contract deviations. Maximize commercial and technical change potentials using guided, best-practice processes.

•        Forecast Management:

Improve forecasting accuracy by consolidating key data from multiple sources in real-time. Manage volumes and prices efficiently with a user-friendly interface.

Benefits for Automotive Businesses:

•        Enhanced Sales Performance:

Transforms sales teams into high-performing powerhouses with intelligent insights and streamlined processes.

•        Data-Driven Decisions:

Turns complex data into actionable knowledge, driving improved revenues and margins.

•        Streamlined Workflows:

Automates real-life business situations, reducing complexity and saving time.

Pricing: From €50 EUR (≈52.5 USD)/user/month.

Rating: 5.0 (1+ reviews) ⭐⭐⭐⭐⭐

Link: Xotigo Automotive Supplier Sales Management Suite on AppExchange

Additional Information:

Ideal for Tier 1+ automotive suppliers and manufacturers seeking to enhance sales efficiency and margins. Xotigo’s suite is particularly beneficial for managing complex projects, volumes, and prices, providing intelligent insights and guided processes throughout the entire sales lifecycle.

#8 DealerConnect CRM/I by Tractor Zoom

Overview:

DealerConnect CRM/I is a cloud-based solution tailored for equipment dealerships. It consolidates customer and inventory data, streamlines workflow processes, and provides real-time analytics to enhance business performance. By unifying essential operations, it enables dealerships to deliver high-quality customer experiences and improve overall efficiency.

Key Features:

•        CRM Integration:

Streamlines operations by consolidating customer and inventory data into one platform, focusing on delivering exceptional customer service.

•        Inventory Management:

Allows for easy searching of inventory, initiating quotes, placing inventory holds, and more – all from a user-friendly interface.

•        Quote Management:

Simplifies the quoting process by enabling the creation and management of accurate quotes within the system, with the ability to generate purchase orders from finalized deals.

•        Sales Pipeline Visibility:

Empowers sales teams to view the entire sales pipeline, tracking deals through each stage to enhance team effectiveness.

•        Order to Cash Automation:

Manages the entire purchase order fulfillment process from quote to settlement within one system, improving efficiency and reducing errors.

•        Operational Analytics:

Provides real-time data reporting and analysis to gain insights, identify improvement areas, and make data-driven decisions that boost efficiency and profitability.

Benefits for Automotive Businesses:

•        Enhanced Efficiency:

Saves time by unifying data and processes, allowing teams to focus on customer needs.

•        Improved Sales Tracking:

Enables effective management of sales activities and performance through visibility into the sales pipeline.

•        Informed Decision-Making:

Utilizes real-time analytics to guide strategic decisions and operational improvements.

Pricing: $40 USD/user/month with a minimum of 30 users required. Premier Support is available for an additional $10 per user, and Signature Support for $25 per user.

Rating: No reviews yet.

Link: DealerConnect CRM/I on AppExchange

Additional Information:

Ideal for equipment dealerships seeking to enhance customer relationships and streamline operations. DealerConnect CRM/I is especially beneficial for businesses aiming to provide personalized customer experiences by centralizing customer interactions and inventory management, ultimately leading to increased customer satisfaction and loyalty.

#9 DealerMatix DMS (Dealership Management System) by DealerMatix Technologies Pvt Ltd

Overview:

DealerMatix DMS is a comprehensive, cloud-based Dealership Management System (DMS) and Sales Force Automation (SFA) solution built on Salesforce. Designed specifically for the Automotive, Manufacturing, and Retail industries, it unifies customer, product, and retail experiences to provide a 360-degree view of dealership operations. The platform enhances efficiency, fosters collaboration, and streamlines processes across the entire value chain.

Key Features:

•        Sales Order Processing for Products & Parts:

Manage sales orders efficiently, including subscriptions and contracts. Handle KYC documentation and credit checks seamlessly. Integrate finance and insurance aggregation, process payments and invoices, and oversee delivery management.

•        Service Management & Capacity Planning:

Optimize service operations with resource and bay tracking. Manage service leads, requests with estimates, appointments, and repair orders. Handle invoicing, payments, field service with route planning, and manage recalls and service campaigns.

•        Inventory Management Across Multiple Locations:

Oversee inventory across multiple branches and storage locations. Manage serialized products, lot management, fulfillment orders with auto and manual allocation. Facilitate inventory transfers between branches, conduct cycle counts, stock adjustments, and perform stock valuation.

•        Automated Purchase Orders & Supplier Management:

Generate purchase orders automatically based on min-max levels, forecasting, and replenishment. Manage requisitions and purchase orders, track shipments from OEMs, and perform goods receipt using mobile devices. Handle excess, shortage, and damage tracking with RMA and claims.

•        Schemes, Incentives & Performance Tracking:

Implement various schemes on invoices and per period (QPS). Receive scheme recommendations on sales orders, quotes, and within the SFA app. Utilize AI‑recommended schemes, manage incentive plans, compensation slabs, and track performance KPIs from internal and external data.

•        Comprehensive Financial Management:

Reconcile banking transactions, manage invoices and payments with adjustments, handle bills and expenses. Oversee receivables and payables, maintain journals, generate financial reports, and manage tax setup.

Benefits for Automotive Businesses:

•        Unified Operations:

Consolidates sales, service, inventory, procurement, finance, and rewards into a single platform, enhancing efficiency and collaboration across all departments.

•        Enhanced Efficiency:

Automates workflows and processes, reducing manual efforts and errors, thereby boosting productivity throughout the dealership.

•        Data-Driven Decision Making:

Leverages AI and analytics for accurate forecasting, performance tracking, and strategic planning, leading to informed decisions and increased profitability.

Pricing: From $50 USD/user/month. Discounts are available for nonprofits.

Rating: No reviews yet.

Link: DealerMatix DMS (Dealership Management System) on AppExchange

Additional Information:

DealerMatix DMS is ideal for automotive dealerships, manufacturers, and retail businesses seeking a comprehensive solution to unify and optimize their operations. By integrating various facets of dealership management – from pre-sales to finance and claims – the platform enhances coordination across distribution networks. Businesses looking to harness AI for forecasting, automate complex processes, and improve customer experiences will find value in this solution.

#10 Tavant Warranty On-Demand by Tavant

Overview:

Tavant Warranty On-Demand (TWOD) is the only native warranty management application built on the Salesforce platform. It offers a closed-loop warranty management system that helps businesses automate and optimize their warranty processes. By reducing warranty costs, increasing supplier recovery, and enhancing aftermarket efficiency, TWOD enables clients to improve customer satisfaction and retention.

Key Features:

•        Product Registration:

Efficiently manage product information by registering products for warranty and tracking product resale activities.

•        Claims Management:

Simplify claim entry with support for pre-authorization and handle both repair and complete unit returns. Automate claim approvals and rejections using comprehensive rules and processes. The system accommodates reopening claims, appeals, and failed part return analysis.

•        Service Campaigns Management:

Set up and manage recalls and other service campaigns with a fully automated process – from customer notifications to supplier payments. Access out-of-the-box reports and KPIs to effectively track campaign progress.

•        Supplier Recovery:

Manage recovery contracts and oversee the complete recovery claim workflow. Suppliers can provide real-time feedback, and the system automatically adjusts supplier accounts based on recovery contracts.

•        Warranty Setup and Administration:

Manage labor rates, pricing rules, and other modifiers. Define and manage all warranty plans, including extended warranties, along with their applicability terms. Maintain service products, bill of materials, technician certifications, and service provider information.

Benefits for Automotive Businesses:

•        Reduced Warranty Costs:

Automate and streamline warranty processes to lower costs associated with warranty claims and management.

•        Increased Supplier Recovery:

Enhance recovery from suppliers through efficient management of recovery contracts and claims.

•        Improved Aftermarket Efficiency:

Optimize aftermarket operations with closed-loop warranty management, leading to better customer satisfaction and loyalty.

Pricing: From $1 USD/user/month for internal user licenses (suggestive pricing). Community user pricing varies based on the number of users.

Rating: 4.88 (16+ reviews) ⭐⭐⭐⭐⭐

Link: Tavant Warranty On-Demand on AppExchange

Additional Information:

Tavant Warranty On-Demand is ideal for OEMs, IT channel partners, dealers, distributors, and service centers looking to automate and optimize their warranty processes. As the native warranty management app on Salesforce, it integrates seamlessly with legacy and ERP systems for data consistency and integrity. Powered by AI and advanced analytics, TWOD helps businesses reduce warranty spend, increase supplier recovery, and enhance customer experiences through efficient aftermarket services.

Why These Salesforce Automotive Cloud Solutions Matter

Automotive apps bring new value to the Salesforce for automotive industry by aiding businesses in streamlining their operations, improving customer experiences, and making data-driven decisions. Here are several reasons why these apps are essential for automotive businesses:

1. Optimized Aftermarket Operations

Automotive businesses, including OEMs, dealers, distributors, and service centers, benefit immensely from apps like Tavant Warranty On-Demand. This app automates and optimizes warranty processes, ensuring data consistency and integrity by integrating seamlessly with legacy and ERP systems. By leveraging AI and advanced analytics, businesses can effectively reduce warranty spend, increase supplier recovery, and improve customer satisfaction and loyalty through efficient aftermarket services.

2. Enhanced Customer Service

These Salesforce automotive apps enable businesses to provide top-notch customer service. For example, a dealership can use these tools to track customer interactions, schedule service appointments, and send reminders for upcoming services. This level of service ensures that customers feel valued and supported, leading to higher levels of satisfaction and loyalty.

3. Data-Driven Insights

The ability to gather and analyze real-time data is a significant advantage of these apps. Automotive businesses can monitor key performance indicators such as service completion rates, customer feedback, and warranty claims. This data helps businesses identify trends, address issues proactively, and make informed decisions to improve their operations and customer experiences.

4. Automation of Key Processes

Automation is a critical feature of these Salesforce automotive apps. By automating routine tasks such as invoicing, service scheduling, and customer follow-ups, businesses can save time and reduce the likelihood of errors. This efficiency allows staff to focus on more strategic activities that drive growth and innovation.

5. Flexibility and Customization

These apps are flexible and can be tailored to meet the specific needs of different automotive businesses. Whether managing a small repair shop or a large dealership network, Salesforce for car dealership and repair shops tools respectively can be customized to streamline operations, improve communication, and enhance overall efficiency.

6. Improved Supplier and Dealer Collaboration

Salesforce automotive apps facilitate better collaboration between suppliers and dealers. By providing a unified platform for communication and data sharing, these apps help streamline supply chain operations, reduce delays, and ensure that parts and services are delivered efficiently.

Salesforce automotive apps are essential tools for the automotive industry, offering solutions that improve operations, enhance customer service, offer valuable data insights, automate processes, and support flexible and collaborative business models. All these benefits are based on the foundation of the flexible, dependable, secure, and scalable Salesforce platform. By adopting these apps, automotive businesses can remain competitive and deliver exceptional value to their customers.

In Summary – Finding Your Perfect Salesforce Solution for Automotive Industry

Salesforce automotive apps bring transformative solutions to the automotive industry, streamlining operations, improving customer experiences, and enabling data-driven decision-making. From automating warranty management to enhancing customer service and dealer collaboration, these apps provide tools that support innovation and efficiency across the entire value chain. Automotive businesses of all sizes — whether OEMs, dealerships, or repair shops – can harness these tools to gain a competitive edge and deliver superior value to their customers.